Marketing management - Emirates Airlines Assignment

Marketing management - Emirates Airlines - Assignment ExampleEmirates Airlines is one of the profitable airlines in the world. It is the worlds second nearly profitable airlines (Graham, Papatheodorou and Forsyth 157). However, it is vital to practice a proper merchandising strategy for the sustainable position. The 7 Ps of grocerying mix and the PLC is very much important. The CRM must be maintained, the loyal customers be the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key. The traditional marketing mixes atomic number 18 very much important in most of teddys and they are product, price, place and promotion. However, in case of serving based industries the four Ps of traditional marketing Mixes are not enough. There are three more entities which are very much important and they are passel, physical evidence and process. Among these people and process are the communicating entities which are very important for doing business. However the physical evidence is the most important for the product as the physical evidence give out the most important import for the sales of the product. The emirates airline is among the top service providers in the airlines industry. The company is sanely much up market with the expected demand of the consumers. The hospitality industry is a very fragile industry. One mistake digest create a lifelong bad impression for a particular product. So, in case of service oriented industry the customer relation management and the post sales services are pretty much important for a long term business relation with the existing customers. Marketing is the

Application of Organizational Behavior Concepts Essay

Application of Organizational way Concepts - Essay ExampleTherefore, Healthc atomic number 18 Inc. approximates that overturn expenses are to the tune of $2.2 million per annum and that falling turnover could crap a beneficial effect not just on its outcome, but also the drive of its employees. As a reply, it is imperative to underscore the core essence of the companys turnover problem in order to tackle the problem as a whole. Such a procedure will call for a number of considerations as to why employee turnover is high in the company and the reasons behind the phenomenon. To kick-start, the wreak will be the naming of the reasons for the high turnover at Healthcare Inc. In essence, high turnover exhales from a diversity of factors that bushel the working morale and drive of the employees. Several issues in the operation of the organization are responsible for its turnover problems. It is only through the identification of the issues causing turnover that a unnerving soluti on for Healthcare Inc can be developed (Jex, 2002). Issues at the Root of the Healthcare Inc Turnover Problems enlisting and Employee Selection Issues Healthcare Inc high turnover is mainly as a result of recruitment and employee natural pick issues, which have an upper hand in influencing the drive and confidence of workers. Under normal circumstances, recruitment and pick issues are the principal process of admitting new talent into the organization (Smith, 2007). Whenever there is a problem regarding the note of provide or the nature of the process, the organization is affected in a great way. Recruitment and choice are two related processes that determine the nature of employees the company attracts and retains over and above the way in which the workforce operates in the organization. Whereas recruitment deals with the general hunt for talent, selection involves the particular scrutiny of potential staff for employment considerations. Selection relies so much on recruitme nt owing to the fact that the employees to be selected emanate from recruitment stage. Issues surrounding the recruitment and selection of staff have a significant implication on the operation of an organization and are leading causes of high turnover. It is evident that Healthcare Inc turnover problems mostly affect new employees in their first year of service this is a direct result of recruitment and selection issues. Half of the turnover cases involve fresh employees, which imply that the companys recruitment and selection process is flawed and does not herald required staff in the organization or fails to inculcate organizational values in them. There must be a reason why fresh employees are a huge source of turnover, the organization processes of searching and choosing new employees is not up to date or does not satisfy the threshold of organizational effectiveness. Recruitment along with selection issues are crucial components in an organizations turnover problems. Motivatio nal Issues High turnover could be as a result of motivational issues because the ability of workers to stay committed to their roles squarely lies with their level of motivation.

This is the next step in creating your marketing plan Essay

This is the next step in creating your marketing plan - Essay ExampleOn the other hand, it may be indirect, i.e. involving a myriad of interconnected intermediaries who facilitate the movements of the products from the producers to the clients such as agents, distributors, wholesalers, and retailers (Dent, 2011).In the case of indirect distribution, each of the intermediaries receives a product at a set price thus he moves it to the next at a much higher price until the products reach the last-place consumers. In this regard, the price of the product rises considerably as it goes through these channels thereby becoming very dearly-won and unaffordable by the time it reaches the final consumer. For instance, deep brown goes through a long winding channel in the lead reaching the final consumer. It involves the farmers who grow the coffee, the exporter who exports processed coffee from its country of production to overseas, the importer in overseas who orders coffee from coffee pr oducing regions, the distributor of imported coffee such as supermarkets and stores, and finally the retailer who brews the coffee and sells it to the final consumer. This is where River Side Cafe stands (Kansal & Kapoor, 2003).However, in this case, the producer of the products on sale, i.e. coffee and tea, is the cafe and the customers of the products are the clients who throng into the familiarity premises to taste a cup of pure traditional coffee and tea imported from Mexico. As such, River Side Cafe only considers itself and its customers in setting up its channels of distribution. The main product exchange by the cafe is a service. Services are inseparable from their producers. Therefore, it is unlikely for the cafe to seek pop out external distributors of their coffee and tea rather than themselves. In addition, quality service delivery comes along with customer experience journeys and experiences that should enable the organization deliver maximum satisfaction to their co nsumers. The cafe will therefore invite a direct

The History of Deregulation of Aviation in the Airline Industry Research Paper

The History of De dominion of Aviation in the Airline Industry - Research Paper exampleAccording to Smith & Cox (2007), one decade of skyway decontrol implementation led to 35% growths in the airline industry, through change magnitude employment and passenger travel. The two economists say that traveling increased by 55 %, as the real travel cost decreased by approximately 17% in the major routes. They found that by the second decade, ticket prices decreased by 20% in real terms, while passengers served were 324 million. Historically, airline services were partially ranged, because of oligopoly and monopoly concerns, as only a few airlines provided flights that were remove between cities. The aim of the US airline de regularization was to control entries and reduce prices in the transport agreement in the United States. Since then, many other nations have seen the need to deregulate their domestic airline markets, and this has efficaciously been applied in European Union airli ne markets. Today a big number of world-wide airline markets are subject to tight airline regulations. In the United States, airline deregulation was born(p) from the 1925 Air Mail Act and the 1926 Air Commerce Act. Serious commercial aviation economic regulation began in 1938 with Civil Aeronautics Act passage. The creation of the Civil Aeronautics Board (CAB) gave it the power to regulate and control airline routes as well as market entry and exit, and mandate service rates. Later, airline safety regulation was passed together with the 1958 Federal Aviation Act that bore Federal Aviation Administration. By 1938, US government was regulating much commercial aviation in terms of routes, schedules, and fare. The three briny functions of the CAB are regulating airline route, limiting new market entrances by air carriers, and regulationof passenger carriers.

Individual Income Taxes - Tax-Deductible Losses Research Paper

Individual Income Taxes - Tax-Deductible Losses - Research Paper causeCasualty loss is non deductible if the damage or destruction is caused by accidental interruption like glassw atomic number 18, fire that was set willingly and finally a car accident is neglected or willingly act caused it. Keeping adequate records is one of the most important things a levypayer can fend off a potential IRS audit doesnt result in any assessment of additional tax, penalties and interests. This manner jocks you defend yourself against IRS audit.According to the United States internal revenue code, there are certain losses that are considered for tax purposes. This means that the loss cant be compensated by Insurance and it must(prenominal)(prenominal) be sustained during the taxable year. If the losses are casualty or stealing of personal, family, the loss must result from an event that is identifiable, and damaging or unusual nature. Losses incurred in a business or a profit-seeking activi ty are deductible whether if not they are due to casualty or theft (Pratt & Kulsurd, 2012). Under the current tax laws a casualty loss deduction is allowed if the extent of the loss is not reimbursed by insurance. This law was enacted because of the natural causes that frequently happen and the insurance companies are not fully equipt and able to pay for the massive damages caused. The tax-deductible losses have been modified for years, allowing losses under the tax code. In the 1880s deductions were allowed for losses related to fire and shipwrecks. In the 1990s it covered natural disasters and early(a) casualties and theft. The federal government has responded in so much losses by offering aid to help cover by removing debris and rebuilding areas hit hardestSome people are covered by insurance but the insurance doesnt cover the entire loss fully, if a tax payer doesnt have insurance, he/she can be compensate by the federal income tax outlet for the casualty loss related to disas ter.